Pay-Per-Click campaigns for small businesses work!
If you do it right by:
- targeting matching keywords,
- creating click-worthy ad copies; and
- optimizing landing pages to push your goal (a sale/lead/visit),
Your search campaign can beat your offline cost-per-sale or be competitive against all other online marketing initiatives. Years of experience as a Google Adwords Manager has taught me to optimize every aspect of a pay-per-click campaign. I know that the bottom-line (ROI) is what matters to every business owner.
Check out the Adwords Management Plan for start-ups:
+ Keyword Research
+ Full Account Set-up (if not existing yet)
+ Google Adwords and Analytics Set-up to Sync
+ Campaigns, Ad groups, Keywords, Ads creation
+ Recommendations for landing pages (conversion optimization)
+ Monthly account management
+ Monthly reporting and analysis
+ Email correspondence