The fourth week of April to June is back to school season in the Philippines, and one of my clients wanted to maximize search traffic going to their e-commerce store selling school supplies. We were tasked to create a back-to-school campaign using SEO, blog marketing, and outreach. Back to School Campaign Goals The primary […]
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Do big brands still need SEO? I often get this question from household names, because they say: “When we do a search for <insert our brand name> our site is already #1!” That is right – and all other brands are normally number one for their trade name! The bottom line is this: Does that […]
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