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Category Archives: Lead Generation

The High Level Look of Online Lead Generation Marketing

  Working for B2B sites for several years, I’ve gotten familiar with their predefined conversion funnels: Acquisition – Consideration – Conversion – Advocacy. This has lead to the concept of lifecycle marketing where every business lead that comes in is nurtured, followed-up, converted, or simply just become part of the whole brand experience. Today, I’m […]

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