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About Romela de Leon-Ortega

With over 10+ years of experience as a SEO and Search Marketing Consultant, I empower brands to develop long-term growth through search engine optimization. I also assist local businesses in launching Adwords PPC campaigns. Huge bias for MomPreneurs, as I am one myself :)

How a Link Building Outreach Survey to Moms Resulted to a 48% Increase in Online School Supply Sales!

The fourth week of April to June is back to school season in the Philippines, and one of my clients wanted to maximize search traffic going to their e-commerce store selling school supplies. We were tasked to create a back-to-school campaign using SEO, blog marketing, and outreach.   Back to School Campaign Goals The primary […]


5 Missed Opportunities if your Big Brand Won’t Do SEO

Do big brands still need SEO? I often get this question from household names, because they say: “When we do a search for <insert our brand name> our site is already #1!” That is right – and all other brands are normally number one for their trade name! The bottom line is this: Does that […]


A Beginner’s Workshop on Creating Winning Blog Calendars

Happy new year, everyone! What’s your blogging resolution this 2017? I know there are some of you who are the spontaneous type and feel they don’t need an editorial blog calendar. However, there are those who take it seriously as a source of income — and those who are accountable to a client. This group […]


How to Boost Search Traffic as the Year Closes

You are probably wishing to get your slice of the pie in this highly-crazed season of online shopping and deals. Search is exploding with queries like: Whether you are a B2B, B2C, or a Publisher brand or company – you can take advantage of the volume of searches by doing these 3 strategies to boost search […]


How Small Businesses can Outdo the Big Players in SEO

I get this question often when SMEs or local businesses come to me to ask if they have a real fighting chance with SEO. Given the strong, long-time, big players out there with huge marketing budgets, it seems like an uphill battle. But thanks to the ever evolving world of online marketing, there is a […]


The High Level Look of Online Lead Generation Marketing

  Working for B2B sites for several years, I’ve gotten familiar with their predefined conversion funnels: Acquisition – Consideration – Conversion – Advocacy. This has lead to the concept of lifecycle marketing where every business lead that comes in is nurtured, followed-up, converted, or simply just become part of the whole brand experience. Today, I’m […]


Workshop: SEO Simplified for Bloggers

Blogging is a key traffic strategy to any website. It is an avenue for people to publish content that relates to their target audience or readers. Before SEO was coined, bloggers have already been born churning out content. The early, pioneers were mostly doing it journal-style. Through the years, many have become pro-bloggers – promoting, monetizing, […]


7 SEO Action Points for Maxicare Philippines

Maxicare remains to be one of the most sought-after HMO providers in the Philippines because of the quality of health care they provide, and their comprehensive health card coverage plans. I remember when I was still working in the corporate side, a team of Maxicare agents went to our office to present their various HMO […]


Learn SEO Basics at the SEO 101 Seminar

Add SEO to your Skills as a Freelancer. Join the SEO 101 Seminar! In the spirit of bringing back to the community of freelancers, we’re inviting our fellow online professionals to an opportunity to up their skill set! Please join us a for a productive, and educational day of learning: The SEO 101 Seminar. This […]


6 Link Building Strategies on a Shoestring Budget

Here’s the truth: Budget is not a big factor in link building – time is! Link acquisition takes time and can be tedious. But with a dash of creativity, any entrepreneur: startup or big time, can launch a link building campaign that works! Working at a B2B remote company that is bootstrapping all the way […]